Chapel Hill is a basketball town that keeps a very nice football Saturday on the side, and honestly that's part of the charm: Kenan Stadium is ringed by pine trees, the pace is unhurried, and the whole thing runs on a color — Carolina blue — that the university will argue it invented and everyone else just borrowed.
The Mascot
The Tar Heels' live mascot is Rameses, a horned ram whose line goes back to 1924, when a star fullback named Jack Merritt was nicknamed 'the battering ram' and the cheerleading squad decided to make it literal. The current Rameses has his horns painted Carolina blue for game days, which is either majestic or ridiculous depending on how the season is going, and lives on a family farm outside town between appearances.
The Saturday
Kenan Stadium hides inside the trees in the middle of one of America's prettiest campuses, and when something big happens — a rivalry win, mostly — the celebration moves to Franklin Street, the town's main drag, which fills curb to curb. Franklin Street after a win over Duke is a core memory for every person who's ever attended the school, even if it's usually basketball that causes it.
What to Wear
Our vintage Chapel Hill line is hand-drawn ram art on that one perfect shade of blue. Tees and caps with the old-school look — the kind of thing that works at Kenan in October and on Franklin Street in March. Start with all Chapel Hill gear.